Why It Might Be Time To Rethink Your Logo

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During times of transition, companies make changes to integral parts of their business model, a process that is often communicated through a revolution in logo design and branding.

By helping your business grow into a new, often more mature identity, a rethink can help you reach new customers, refresh your services in the minds of current customers, and help you edge away from companies who offer similar products or services.

If your business is about to undergo such a transition, help with logo design in Liverpool is well within your reach: read on to find out more about how this works, and how Studio Coact can help you.


Why Make Such a Big Change?

Your current logo may well help to define the style, character, and ethos of your business in its current form, and may even seem as though it’s inseparable from its public persona, especially in the eyes current customers and clients.

That said, just because you’re rethinking your logo doesn’t mean you have to completely change your appearance. In fact, it is often the case that making subtle changes to your logo can make all the difference, particularly when you decide to retain certain aspects of its design, such as its colour scheme or font.

Whatever you decide to do, the daunting aspects of rethinking your logo are far outweighed by the benefits. With the right guidance, taking these steps can feel less frightening, which means speaking with experts can help you move through this process effectively.

Why not contact Studio Coact today to find out more about how this works?


What Difference will it Make?

The identity of your brand is often considered the human expression of your business. By giving it character, tone, and personality, it appeals to the emotions of your customers, simultaneously attaching it to certain traits they come to believe in and rely on, like the connection people make between Apple products and their capacity to unlock creative potential.

As the centrepiece of your brand identity, your logo is an essential part of this connection, and rethinking it will help you harness its power, allowing you to re-establish what is already there whilst widening your reach and appealing to new customers.


Redesign or Refresh?

If you decide it’s time to rethink your logo, it’s important to consider whether you need a full redesign or a refresh.

As you might have already guessed, redesigning your logo is a seismic change in the appearance of your brand, and can include new messaging and colour schemes, as well as alterations in font and typography.

On the other hand, a brand refresh is a less complex process, consisting of small shifts being made to fundamental aspects of your logo’s design.

Whichever you feel you need, discussing your logo design and branding with an experienced team is a good place to start.


Get in Touch

If you’ve decided it’s time to rethink your brand and you’re ready to take the next steps, Studio Coact are here to help you move on to the next stage of your brand’s evolution.

Why not visit our website today to find out more?


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