Whether you’re just starting out or trying to rebuild your business, brand image is one of the more important elements to any company.
Your brand identity not only helps to attract your ideal client but it also gives your employees direction and motivation to embrace the values and priorities of the company they work for.
The perception customers have of your products and services is very much based on what they think of your brand – making it one of the most valuable marketing tools out there.
Your existing brand strategy and marketing materials may be exceptional, but if your efforts have failed to meaningfully align with your target audience, you won’t see tangible results.
What is brand image?
In order to stand out from the crowd you must have a strong brand image as this can strongly influence a customer’s perception of exactly who you are.
Brand image can evolve over time and doesn’t necessarily involve a customer making a purchase or using your products or services – it’s more about your presence in the market place, a way to build trust and make new contacts.
This is why it’s important to work hard to maintain a consistent image – letting people know exactly who you are, what you do and how you can help them.
So if you’re looking for ways to improve your businesses brand image, here are a few things you must consider.
Improve your online presence
Many of your clients have probably come to you via online searches, having seen a social media post or even after a personal recommendation.
And for that reason, it’s absolutely vital that your online brand image should connect with your target market and be indicative of your brand’s personality and values.
So think carefully next time you just “throw a quick Tweet out there,” or “stick something on Facebook.” Have a think about whether what you saying represents what your business stands for and what you can offer.
Just be yourself
Authenticity is imperative to branding success, so it’s vital that you remain authentic to who you are, the values you have, and what you can offer.
For this reason, it’s vital to void pressure to constantly reinvent yourself or overstate and inflate your message – as this will only confuse customers and dilute the message you’re trying to get across.
A simple articulation of who you are and what you are good is more than enough to nail down your brand and let everyone know exactly who you are.
Consider your audience
Where your audience spends their time has most likely changed over the past 18-months as lockdown has had a major impact on the way we all live our lives.
Whereas before they may have turned to Twitter or could be found on Facebook, the current climate might have seen them leaning towards LinkedIn for industry updates.
So don’t stick to the tried and tested. Move with the times and understand that your audiences’ habits have most likely changed, meaning you may need to adapt your marketing strategy accordingly.
It’s not all about money
You’re clients don’t just want to be treated as merely customers, who mean nothing to you once they have parted with their hard-earned cash.
So if you focus on being helpful by crafting well-researched social media responses instead of driving traffic, you can give your brand an edge that will stand out from the crowd while also building trust.
Prioritising quality engagement with those who you want to do business with through meaningful interaction can lead to loyal customers who will be happy to return to you time-and-time-again
Talk to a branding specialist
Based in the centre of Liverpool, we are a brand design agency that is passionate about building and developing brands, supporting businesses from the outset or working with those looking to grow.
Whether you’re starting fresh, or simply looking for a refresh; we can help you establish or reposition your brand so that your business can thrive when the world begins to look normal once again.
Why not schedule a free 30-minute consultation with one of our brand design consultants?
Contact us online or call 0151 708 5813 today.