When it comes to growing your business, most of us accept that search engine optimisation (SEO) is a must.
But for some reason, too many still ignore the massive potential of social media.
So if your business isn’t taking full advantage of social media, there’s every chance you’re missing out on the wealth of opportunities it can bring.
Why SEO Is So Important
Improving your SEO strategy is vital because it increases your search visibility and Google ranking.
But fierce competition makes appearing on search engines a challenge as more and more content gets published daily.
Your social media activity won’t necessarily contribute directly to your SEO rankings, however, the links to your site that you do share on social media will influence your overall SEO strength – building your reputation, enhancing your brand and ultimately increasing turnover.
How Social Media Can Improve Your SEO
Since social media indirectly influences the factors that impact search rankings, meaning it is a vital component in the performance of your business as it has the potential to drive quality traffic to your website.
That’s because social media offers you the chance to drive large volumes of quality, relevant traffic to your online platforms.
So if you are producing content, whether it’s blog posts, videos or graphics or animations, you should be sharing these on social media and linking back to your website at every opportunity.
And if your content is particularly useful to your target audience, then the chances are that they will share your posts – leading to their followers also share your content, and so on.
5 Reasons Social Media Is Important For Your Business
Social Media is an essential way to reach new as well as existing customers, gain valuable insights, and grow your brand – not to mention improving your SEO performance.
So if you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the population of the planet.
Here are just some of the reasons why social media goes hand-in-hand when it comes to raising your SEO game.
Increase Brand Awareness
Across a range of social media platforms, companies are able to tell their story, why they provide the services they offer, and keep audiences updated with customer and employee stories.
So if a business is able to spread their message far and wide, they can extend their brand reach even further.
Most people have a personal network, and each network has potentially hundreds of contacts – each of which is connected to hundreds of other people.
Good social media campaigns can create meaningful conversations and engagement within your target industry by posting videos, news, data, and interesting trends.
So not only do you build credibility with potential customers, but these strategies can result in gaining leads.
Think of your social media platforms as a shop window, letting anyone dropping by know about everything you can offer them and take any opportunity available to tempt them in.
Build Brand Authenticity
Engaging on social media gives you the opportunity to build trust with potential customers, partners and clients.
This is especially true if customers or clients are promoting your brand, products and services to other people within their personal network – namely on social media.
That’s because people are almost three times as likely to trust advice or recommendations from family and friends compared to official brand channels.
Expand Your Audience
In 2021, almost 5 billion people were using social media.
So not only does social give you a window into the largest addressable market online, but it shows you what people are searching for on a daily basis.
Once you learn how to spread your word through engaging and attractive content, you can build an audience that believes in your brand and its products and services.
Generate Unique Content
Social media communities can be an excellent source of original and thoughtful content.
So if you can tap into just a fraction of these, the services and products that your business provides will be seen by millions of people on a daily basis.
Not only will this content speak to brands in authentic ways, but they keep your content publishing pipeline flush with lots of fresh options and improve your SEO performance along the way.
Want Local SEO For Your Business?
We are your local Liverpool SEO Experts, so contact us today for a thorough SEO audit.
As a Liverpool SEO agency, we’ll do a thorough examination of your website, current rankings situation and backlink profile to benchmark you against your competition.
We’ll then outline a social media strategy to show you how we will deliver rankings success for your business.