Tiger Rock

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Fresh, East Asian cooking with
a Fresh, attractive identity.

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Studio Coact - Branding and Website Design Project

Whether it’s printed menus, social posts or Tiger Rock’s online presence, their identity is easily recognisable.

Our Digital Marketing Strategy

Tiger Rock wanted to increase the number of customers booking a table via their website as well as increasing their brand visibility.

At Studio Coact we created a SEO Local & Social Media plan to help Tiger Rock achieve these objectives.

Tiger Rock wanted to know which Restaurants were performing better from different mediums. At Studio Coact we setup conversion tracking events so Tiger Rock could see what pages customers interacted with before clicking on the “Book A Table” or "Order Takeaway" buttons on the website. This allowed us to get a better understanding of how customers used the website and how we could help Tiger Rock improve underperforming pages.

Keywords

Tiger Rock wanted to rank higher in Google for keywords related to their restaurant which they were competing for with other city centre restaurants. At Studio Coact we formulated a local SEO plan to get Tiger Rock ranking in the top 3 positions.

Malaysian Restaurant Liverpool – Position 2

Vietnamese Restaurant Liverpool – Position 3

However, during the Covid-19 lockdown the Local SEO plan had to change as Tiger Rock needed to target customers who were looking for Takeaway keywords. Tiger Rock needed a whole new strategy to get them ranking above names such as Deliveroo, Just Eat and Uber Eats. By building local links, creating content on the website we succeeded getting Tiger Rock ranking in the top 3 positions for most cuisine takeaway keywords.

Asian Vegan Takeaway Liverpool – Position 1
Malaysian Takeaway Liverpool – Position 3

+200%

1-3 Positions (Feb 21)
Compared to Last Year
Organic Traffic

To help Tiger Rock improve their Organic Traffic we created a local SEO plan. By producing local content, optimising restaurant location pages, building local citations, conducting keyword research to target keywords which have a high volume. This has helped Tiger Rock rank higher in Google Search Results, resulting in more users visiting the website.

+16%

March 2020 – March 2021
Compared to Previous Year

Fresh, East Asian cooking with a Fresh, attractive identity.

Something to takeaway.

Our Digital Marketing Strategy

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Fresh, East Asian cooking with
a Fresh, attractive identity.