Branding is one of the most important elements to any company as the perception customers have of your products and services is very much based on what they think of your brand – making it one of the most valuable marketing tools out there.
Your existing brand strategy and marketing materials may be exceptional, but if your efforts have failed to meaningfully align with your target audience, you won’t see tangible results.
However, sharpening up your image, message, and online presence helps you keep up with the competition, as well as refreshing your position in the minds of current customers and clients.
It can also provide your business with an opportunity to identify strengths, weaknesses, and points for change and innovation.
So if you’re looking for a brand refresh in 2023 our experienced brand design team in Liverpool will be happy to help and here’s how:
Brand Audit
Identifying what needs to change is key to developing the tone and presentation of your business, offering insights into your strategy that will prove invaluable.
So brand audit will help you assess the strengths and weaknesses of your brand – identifying potential points of misalignment between your message, brand, and service.
We have the expertise to grow your brand and take it to wherever you want it to go – supporting businesses from the very beginning or ones looking to grow with strategy-led creative work.
Logo Design
While there’s more to your company than appearance, many customers will still develop their initial perception of your company based on how it looks.
A strong logo design helps to connect with customers on emotional level, while enhancing brand image – which is how your customers and potential prospects will recognise your company.
Our graphic design studio marries creativity, resources and industry knowledge to ensure your brand is immediately engaging the right people.
Tone of Voice
As well as a change of colour scheme, logo, font or texture can tell the story of your business in a different way your content speaks volume about who and what you are as well.
This is essential to your brand identity and this can be done through changing the content of your website’s journal or blog, as well as other written copy related to your brand.
Our team of copywriters will work closely with you to ensure we portray your business in exactly the way you want to while also offering our expert opinion on your website’s tone of voice.
Want to talk about your company branding?
If this sounds like what your business needs, Studio Coact are a Liverpool branding agency who can help refresh your image, developing your established brand into something that feels exciting and new.
We have been selected as one of the top Liverpool branding agencies by DesignRush – a B2B marketplace for finding agencies that’s trusted by top brands.
Why not get in touch today?