A logo is one of the most important branding elements of your business, telling people what you are about as well as being a visual representation of who you are and what you do.
But if your logo has become outdated or no longer matches the image that your brand is trying to create – it could actually become detrimental to your business.
A well-designed logo can be effective in building brand loyalty and driving sales, so it’s important to get it right.
But the rapid change of technology and innovative design can quickly see your company’s logo fall behind.
So, is it time for your business to consider a new logo?
Here’s how to find out…
It’s Old And Outdated
While no logo comes with an expiry date, you need to ask yourself if your company moniker is relevant and paints a visual picture of what you actually do right now.
Has the business evolved since it began? If so, it might be time to consider an update – and in many cases, a subtle change to a logo is exactly what your business needs.
A skilled logo design agency can ensure that your logo re-design is engineered to have timeless qualities that do not rely on ever-changing trends.
Nobody Knows What It Means
If your customers and, indeed, employees aren’t sure about what your logo represents, then there’s a good chance that it’s lost your target audience, as well as potential customers.
A confusing logo often comes about due to the fact that its design has not kept up with the growth of the business and can create an inaccurate representation of your company and its values.
Whatever the reason for it not making sense, if your logo is misaligned with your brand, then it’s time to move on and pursue something new.
It Doesn’t Work Across All Platforms
While your logo will always be visual representation of your brand, having a responsive logo with multiple configurations for all media platforms will ensure that the brand is established effectively.
Things like having your logo in the same format on all of your business’s print material and digital platforms can often do more harm than good in the long run – making your business look old fashioned or out of date.
So having a responsive logo with multiple configurations for different uses on a number of platforms can ensure that your brand is established effectively, as well as looking modern and contemporary.
It Doesn’t Attract Visitors
Finding a way to drive prospective customers to your business’s website is important and an unappealing logo could just the difference between snaring those visitors or them scrolling on by.
When you’re up against strong competition for clicks then every pixel matters and if your brand imagery is not up to scratch then prospective customers might just look elsewhere
So if you have tried every marketing technique in the book and are still finding it difficult to increase web traffic, then you may want to reach out to professionals for a logo redesign.
It Doesn’t Convey Your Message
What is your company’s message? Do you want potential customers and clients to know that you’re trustworthy? Or that you possess the latest and greatest technology in the field?
The benefit of an outstanding logo is that you can send a huge message with minimum effort and a great design isn’t just easy on the eye, but a great way of getting your message out there.
No matter what your message is, your logo needs to reflect it and if it’s not doing just that, then maybe it’s time for a rethink?
Talk To A Branding Specialist
We are a logo branding agency and logo design agency specialist in Liverpool that is passionate about building and developing brands, supporting businesses from the outset or working with those looking to grow.
Whether you’re starting fresh, or simply looking for a refresh; we can help you establish or reposition your brand so that your business can thrive.
Why not schedule a free 30-minute consultation with one of our consultants to discuss your branding and logo design needs?
Contact us online or call 0151 708 5813 today.